MAP Policy

 

INTRODUCTION

In order to build and maintain integrity for Wholesale Distributor’s brand equity by emphasizing the value and quality of Wholesale Distributor's products through advertising and marketing, Wholesale Distributor has established a Minimum Advertised Price (MAP) Policy that an authorized reseller must follow for the advertising and marketing of all Wholesale Distributor products. All Wholesale Distributor authorized resellers must agree to the terms and conditions of the following MAP Policy.

MAP POLICY STATEMENT

Wholesale Distributor, in its sole discretion, reserves the right to discontinue doing business with any reseller that advertises any product(s) covered by this MAP policy at a price lower that the MAP.

GENERAL GUIDELINES

The products covered by this policy are listed in Section Labeled “MAP PRICING”

  1. Wholesale Distributor may in its sole discretion modify this list from time to time.
  2. The MAP policy applies to advertised prices, not the price at which MAP products are actually sold or offered for sale to an individual in-store or over the telephone.
  3. Wholesale Distributor believes in maintaining a well-regulated and fair marketplace for all its authorized resellers.

MAP PRICING

Latest & individual item pricing information.

SKU PRODUCT NAME MAP
TWSLESPRO Everstryke Match Pro Lighter - Waterproof Fire Starter Especially for Survival and Emergency Use $14.55
TWMULTI Hoffman Richter EDT 7-in-1 Mini Multitool $9.72
TWHRKS Hoffman Richter HR-1 Pocket Knife Sharpener $6.05
HR100MULTI Hoffman Richter HR-100 13-in-1 Multitool $39.46
HRSAK4 Hoffman Richter HR-15 Tactical Folding Knife $22.47
HRRBRKS Hoffman Richter HR-2 Rubberized Knife Sharpener $7.75
HRSAK30 Hoffman Richter HR-30 Tactical Folding Knife $30.97
HR300TITAN Hoffman Richter HR-300 Titan Survival Shovel $78.22
HRREAPER Hoffman Richter Reaper Fixed Blade Tactical Knife with Two Bonus Belt Holder Sheaths $38.25
TWSETP Hoffman Richter Stinger Tactical Pen $13.97
HRTALON Hoffman Richter Talon Fixed Blade Tactical Knife with Bonus Belt Holder Sheaths $38.25
HRWOLF Hoffman Richter Wolf Fixed Blade Knife with Belt Holder Sheath $29.76
TWWHYBLT Hybeam 2-in-1 Pop Up LED Lantern and Flashlight $5.46
HYBEAMTAC Hybeam HB-500 Ultra-Bright 500 Lumens LED Tactical Flashlight with Three Modes, Adjustable Zoom, Rechargeable Battery, Car and Wall Chargers, and Carrying Case $22.42
TWHYBMICRO2 Hybeam MicroLight Pocket-Sized LED Pen Flashlight, Pack of 2 $6.05 ($3.03/each)
TWHYLT Hybeam Mini Tactical Flashlight with Three Modes Ultra Bright 300 Lumens LED Bulb and Waterproof Body $6.32
SOBFL Sola Solar Battery Charger $13.93
TWSMFP Stone Mountain MicroFish Paracord Fishing Survival Kit $6.05

 

WHOLESALE DISTRIBUTOR'S MAP POLICY GUIDELINES

Due to the popularity of some of our products, Wholesale Distributor has taken a closer look at maintaining a level playing field for our branded resellers of products. We view the Internet like any other medium for advertising Wholesale Distributor products. The same rules and violations that apply to print advertising also apply to resellers who use this electronic medium for advertising, price offering and/or order placement. To remain in compliance with new Minimum Advertised Price (MAP) guidelines, all advertised prices must be at, or above, the current suggested retail price as published by Wholesale Distributor.

Because you, as the Reseller, can sell our products for any price you deem appropriate, Wholesale Distributor does not believe that our MAP policy will restrain your ability to sell our products at a price that you deem profitable.

Wholesale Distributor, offers numerous products bearing brand names that it distributes under its own trade names, and trademarks (collectively the “Trademarks”).

Authorized personnel may use the Trademarks including, “Hoffman Richter”,”Hybeam”,”Stone Mountain”,”STRONGÜR” or any similar marks or derivatives thereof, Product part numbers or any Copyrighted Material, in connection with any Product advertising, publication, catalog, web page, or other printed, audio, video, or electronic material as long as they adhere to the following requirement:

"No Trademarks or Copyrighted Material may be used in any advertisement, catalog, or publication, whether printed, audio, video, or electronic unless the price used is the suggested retail price as published by Wholesale Distributor.”

Wholesale Distributor also holds copyrights to the material in all of its catalogs and advertisements. In order to monitor the use of it trademarks, trade names, service marks and copyrights, Wholesale Distributor has adopted the following for its valued reseller network:

Wholesale Distributor does not in any way restrict or limit the price at which a Reseller sells any of the products that it distributes. It does, however, enforce an Advertising Policy, which is intended to preserve the goodwill and market reproduction of Wholesale Distributor and its trade names and Marks.

To be sure that advertisements or publications comply with the Wholesale Distributor Advertising Policy, the Reseller can submit the advertisement or other publication to Wholesale Distributor for approval prior to printing and distribution. Please allow additional time when using Wholesale Distributor Trademarks in advertisements and publications. These requests for approval can be submitted through your sales representative:

[email protected]

Wholesale Distributor will respond to this request within two (2) weeks.

All MAP pricing levels, and changes for regulated Wholesale Distributor products can be found at https://www.wholesaledistributor.com/pages/map-policy-wholesale-distributor-minimum-advertised-price-policy All advertised prices must be at or above MAP for all listed products. Resellers are not required to list prices in advertising; however if a price is listed, it must be at or above MAP. Other statements such as “call for price” or “call for quote” are acceptable and permitted. Resellers are at liberty to offer special “deal specific” pricing on a case-by-case basis, as long as this isn’t publicly advertised. Resellers are responsible for ensuring their pricing is at or above MAP on Internet search engines. Wholesale Distributor's MAP policy for products applies to advertising placements, including but not limited to: print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, internet placement with third parties (banner ads, broadcast emails, destination pages, third-party sites), internet placements on resellers own website, and any flyers, posters or coupons.

EBAY/AMAZON/E-COMMERCE SALES

If you plan to list Wholesale Distributor products on Amazon, Ebay or other E-Commerce channels, you must prove that you have a brick and mortar location and are offering Wholesale Distributor products through other sales channels. Dealers must have permission from Wholesale Distributor before listing items on Amazon/Ebay. All Wholesale Distributor products listed on Amazon/Ebay must comply with the MAP Policy.

OTHER INTERNET SITE PRICING

Products that are below MAP may NOT appear in any online search tool (i.e., Google Shopper, Price Grabber, Next Tag, etc.) where the reseller website is linked as the source.

NOTE: Online sales and marketing strategies that result in advertised pricing below the MAP pricing thresholds are prohibited. In certain cases, the ‘add to cart’ or ‘click here to see our low price’ strategies will result in MAP violations. Google Checkout will advertise the last price paid for a product. Therefore, when Wholesale Distributor’s products are sold at prices below MAP pricing thresholds, an advertising event is created to the next consumer because they see the product and the ‘last price sold’ without having to ‘add to cart.’ This type of inadvertent advertising is NOT PERMITTED and must be monitored by the Authorized Reseller or the Reseller risks losing the authorization to sell Wholesale Distributor products.

PRICING STATEMENTS

Wholesale Distributor's MAP Policy does allow resellers to omit pricing entirely from advertisements and/or add statements such as “Call for Price” or “Call for Quote.” Statements such as ‘Add to Cart,’ ‘Add to Cart to See Price,’ ‘See Price in Cart,’ or ‘Click Here to See Our Low Price,’ are no longer acceptable within the Wholesale Distributor MAP policy agreement.

PRICE MATCHING WHOLESALE DISTRIBUTOR PRODUCTS

Price matching policies are acceptable; however, they cannot be used as a valid reason for violations of Wholesale Distributor's MAP Policy. Advertised price must always be at MAP or higher.

COMPLYING WITH THE MAP GUIDELINES

We try to keep the MAP guidelines as easy to understand and adhere to as possible. By following important points listed throughout this document, your advertising efforts will remain in compliance with the MAP program.

  • If you choose to do so, you may leave out pricing information in your advertising and promotions altogether.
  • If you choose to advertise prices for any Wholesale Distributor products in your promotional efforts, the pricing for them must be at or above the current MAP listing.
  • No discount images, “strike throughs”, “minus-outs” or words such as “subtract,” “take away,” “less,” may be used if it makes the price of the Wholesale Distributor advertised product below MAP, either as an individual product or as part of a bundle. If a price is to be listed, it is listed only as a price at MAP.

FAILURE TO COMPLY

If a Reseller’s advertising material contains prices other than suggested retail prices and the advertising material was not pre-approved by Wholesale Distributor the Advertising Policy will be enforced in the following manner.

At the discretion of Wholesale Distributor, intentional and/or repeated failure to abide by Wholesale Distributor's MAP Policy can result in the loss of authorization status and your ability to order Wholesale Distributor products at your current reseller price.

FIRST OFFENSE

Reseller will receive a documented notice of violation (“Notice”) and will be given thirty (15) days to remove the offending print advertisements from publication and distribution and three (3) business days to remove any offending electronic advertisements from web pages or Internet sales sites.

SECOND OFFENSE

Reseller will receive a Notice and will be placed on a non-ship basis for a period of thirty (30) days from the date of the Notice with regard to all products involved in the violation.

THIRD OFFENSE

Reseller will receive a Notice and will be placed on a non-ship basis for a period of ninety (90) days from the date of the Notice with regard to all products involved in the violation.

FOURTH OFFENSE

Reseller will receive a Notice and will be placed on a non-ship basis indefinitely with regard to all products involved in the violation.

Wholesale Distributor grants to its Resellers a revocable, non-exclusive, non-transferable worldwide license, for as long as the Reseller is selling products carrying a Wholesale Distributor mark or trade name, to use Wholesale Distributor Trademarks and copyrighted materials, provided the Reseller complies with this Advertising Policy. Such limited license does not include the right of Resellers to register the Trademarks as or within domain names or to use the marks in Reseller trade names.

Wholesale Distributor further grants to its Resellers a revocable, non-exclusive, non-transferable license, for as long as the Reseller is selling products carrying a Wholesale Distributor Trademarks, to reproduce, distribute, and display Copyrighted materials shall be accompanied, where appropriate attribution identifying Wholesale Distributor as the owner of the Mark and/or Copyrighted materials so used.

The Reseller recognizes that Wholesale Distributor has an exclusive right to all Trademarks used by Wholesale Distributor to identify its products. The Reseller agrees that it will not claim any right, title or interest therein. Nothing herein shall be construed to give Reseller any right, title or interest in Wholesale Distributor Trademarks or copyrighted materials.

For purposes of this Advertising Policy, “advertising” is defined as any advisement, announcement, information, publication or notice given or made by a Reseller in connection with the solicitation of business or sales of the products covered by Wholesale Distributor Advertising Policy in whatever medium is now known or hereafter developed including print, radio, telegram, television, handbill, sign (except signs in the Reseller’s retail store), catalog, letter (including e-mail), electronic media, telecommunication, internet or online auction. For purposes of Internet Sales the entire web site, including the “shopping cart” or similar web site location, will be considered part of the “advertisement” if it can be accessed by links contained on or within the web site.

Any violation of this Policy and/or any apparent unauthorized use of Wholesale Distributor Trademarks or Copyrighted Materials should be reported to Wholesale Distributor.

Wholesale Distributor enjoys its relationship with all of its Resellers and wants to work with each Reseller to assist in helping make the Reseller’s business as successful as possible.

Wholesale Distributor, at its sole discretion and without notice may modify products, prices and its policy.